“Digital Marketing Strategy cannot be treated as One Size Fits All strategy, every business have their DNA, collecting the right data to create insight is important to create the strategy. Some people confused Growth Hacking and Optimization, in Growth Hacking optimization is a must, but not just that, there are prerequisite things to do before creating Growth Hacking Strategy”.

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Objective

• Audience know how to do Digital Marketing sophisticatedly

• Audience will be able to create Digital Marketing Strategy to meet their company objective

• Audience know how to build SEO Friendly website and further more

• Audience know how to respond Google Algorithm

• Audience know how to create Growth Hacking Strategy

• Audience know build Growth Hacking team

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Speaker  : Nur Anasta Rahmat

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​More than 10 years experience in SEO & Analytics. Well known as Indonesia SEO Guru. Former head of Search GroupM Interaction WPP, Director of Valuklik (Performance Marketing), CMO of Nonton.com, VP Digital of Onlinepajak.com, trainer and mentor at Growth Hacking Asia.

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Note : Bilamana dalam suatu kondisi pembicara berhalangan hadir maka akan digantikan dengan pembicara lain dengan kualifikasi yang sama.

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Silabus :

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DAY 1

1. SEO and SEM

• Deep Keywords Research (SEO & SEM) : Brand Keywords , Product/Services Keywords , Traffic Keywords , Converting Keywords .

• Audit Website (SEO) : SEO Friendly Website , SEO Advanced Website , Google Algorithm .

• Advance Google Ads Settings (SEM) : Extension Setting , Attribution Settings , Conversion Settings

2. Social Media

• Social Media Ads

• Track conversion, Optimize, and Targeting using Pixel

• Cross Analysis from Google Analytics Interest and Paid Ads Attribution

 

DAY 2

1. Introduction to Growth Hacking

• Growth Hacker requirement

• How to build Growth Hacking Team

2. Pirate Metrics

• Understanding Metrics for Growth Hacking

3. Growth Hacking Pre Analysis

• Current situation analysis

• External factor analysis

4. Growth Hacking Strategy

 

Participants:

CTO, CMO, Top Level Marketing, Top Level Digital Marketing, Web Developer, Content Manager, Performance Manager, Digital Marketer

 

 

INVESTASI : Rp. 4.500.000,- per participant

Early Bird : Diskon 10% (Sebelum 30 November 2019)

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Pembayaran ke rekening :

     Bank                                 :  Mandiri Cabang Wisma Pede

     Nama tujuan                   :  PT. Bhinneka Investama

     Nomor rekening             :  124 000 719 5465

 

Dikarenakan kuota partisipan dibatasi maka mohon konfirmasi terlebih dahulu sebelum melakukan pembayaran.

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Kontak Pendaftaran:​ 0811 812 028

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Jumlah Peserta: Maksimal 15 orang

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Tanggal : 4-5 December 2019 

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Lokasi: Hotel Ciputra, Jakarta